Velveeta poked fun at the beauty industry by creating their own luxury skincare line, V by Velveeta, for April Fool’s Day. While staying true to their decadent nature, we committed to the joke, complete with a website, beauty influencer partnership, and mesmerizing OLVs. With 320 MM impressions, the prank was a wonderful success!

VMLY&R Team: Jeff Beck, Nok Sangdee & Bryan Hradek