This is some of the digital content I created at Trisect for Slim Jim. The different squares link out to fun things, like an old British mining sport called Ferret Legging.
Check it out on slimjim.com!
This project is combining Clorox bleach and pop culture and music to give the company a more fun vibe, while celebrating 100 years as a company. It is also a 2015 Gold ADDY Award recipeint.
To modernize Clorox and get more people involved with the brand, I created the Clorox Spotted Tour. It works by traveling around differnt cities and hiding the Clorox logo. Using social media and the Clorox app, clues are given out for people to find the logo. The first person to find it and tweet about it gets a prize. This will get more people invested in Clorox (who doesn’t love free stuff?) as well as driving interest in Clorox’s social media.