After requesting a ride, unsuspecting passengers were picked up by the hot dog on wheels. The activation featured a seamless app integration, custom emojis, push notifications, and of course, complimentary swag. Live reactions were expertly captured and promptly edited into social videos within hours to amplify excitement. Our efforts proved to be a fabulous success, amassing over 1 Billion impressions.

VMLY&R Team: Katie Rivard, Jamie Stark & Bryan Hradek