andi tonis


This is a campaign I created with my team during the One Club Student Creative Competition in Beijing, China. Our team consisted of myself, copywriter/actor/my partner Henrik, our translator, Maggie, and four Chinese students from Shanghai. The brief asked us to reintroduce Windows as the cool leader in technology while appealing to college aged students around the world. Because there were only two teams with Americans on them (our team, and the other Michigan State team)- we tried to figure out simple truths of just being a human, no matter where you're from. Windows didn't want to be put on a pedestal, and we didn't think people always should be either. Windows is there for you in the sometimes uncomfortable, crazy times you have as being a person. Windows is for humans.