I worked on this campaign with my partner for the One Show Young Ones brief. The brief said to take a stance on the topic of kids and technology, then create a campaign to promote our stance. We decided that technology is great, but sometimes young kids miss out on experiencing the world because they're glued to screens.
Objective: We found research showing that unstructured play time is key for brain development, especially imagination. So we made this print campaign that shows the difference between what kids see when they look at a screen, and what they can see when they look around them. Each ad is one page laid on top of another (demo in gallery) to show the difference between a screen and a child's imagination.