Bye Bye Babe! is a campaign I created for the charity, Oxfam America. They donate animals to developing countries all over the world. Not only did I want to target millenials through a digital platform, I wanted to create a relationship with them. What better way to do that than to let them name the animals after their ex? Click through the gallery to see what it would look like to donate, and then scroll down for the about page.

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